Thinking & Acting like an Entrepreneur

RWTH Aachen University Business & Management

Description

New ventures often position themselves in a way that forces their more established competitors to react and rethink the fundamentals of their original value proposition. The advantage of these new players often lies in a different management approach compared with large, more established companies.

You can learn to think like these innovators too.

From this course, you’ll better understand the typical process entrepreneurs follow when launching a new venture, thereby helping you to adequately respond to upcoming threats through newly established companies.

The course introduces the decision-making process of successful entrepreneurs and specifies how it differs from that of managers in large companies, identifying common patterns. It further introduces the lean start-up process to give you a concrete toolkit applied by successful entrepreneurs and specific pitfalls that typically occur at various stages of the start-up process - to help you avoid similar mistakes.

Learning Objectives

You’ll explore an entrepreneur’s perspective in comparison to a manager in a large company; working through the various stages of the entrepreneurial process.You’ll profile the entrepreneur as a personality type, exploring whether an entrepreneurial mindset is something that people inherently possess or something that can be developed over time. You’ll gain insights into the generation of business ideas and how leaders manage to ensure that their ideas also represent a concrete business opportunity with commercial potential.

What you will learn:
How entrepreneurs discover their business ideas and determine their commercial potential
How to distinguish entrepreneurial and managerial thought patterns
The specific skill set required to launch a new venture