This course focuses on ways to manage creativity effectively and introduces a flexible and iterative innovation management process model. You will learn how to navigate a new product concept through the development stage to launch and review.
You’ll also be introduced to agile development principles and techniques for technical problem solving. You will learn how novel methods of open innovation enable your company to benefit from external knowledge and ideas.
What you will learn:
How to manage different types of innovations projects: from radical to continuous innovation
Different methods supporting technical problem solving to generate novel solutions
The role of creativity for innovation and how individual and organizational creativity can be raised
How open innovation works
Core theoretical work explaining success factors on the level of an innovation project
The importance of soft skills and leadership capabilities for managing innovation successfully
Critically reflect about common perceptions about innovation and gain your own understanding of the factors making an innovation project successful
