The Women in Sanitation campaign: Celebrating women sanitation professionals

Problem:

• Non-recognition of women sanitation professionals.

Solution:

• Implementation of public events such as the Women in Sanitation (WIS) campaign which seeks to amplify the work and stories of women sanitation professionals.

1. The Problem

Over the years, the world has seen numerous movements that have been instrumental in redefining the role of women in society. Inspiring stories of women breaking biases and creating a difference have been sources of encouragement and confidence for many. However, there is much to be done. Globally, the labour force participation is around 63% for women, compared to 94% for men; and fewer than 1 in 5 water workers are women (World Bank, 2019).

Anecdotal evidence suggests that the more informal the work in sanitation, the more women are involved; this is in line with other trends, e.g., UN Women, 2021 data reports that women are increasingly engaged in informal work. Women in the sanitation sector also face challenges across their career trajectories. Additionally, their contributions have seldom been recognized. Stigma and ostracization continue to haunt grassroots workers in the sector, most of whom are women.

2. The solution

The Indian Institute for Human Settlements (IIHS)-led Tamil Nadu Urban Sanitation Support Programme (TNUSSP) initiated the Women in Sanitation (WIS) campaign in 2020 with the intention of:

• Creating a platform for cisgender/transwomen professionals to share their stories.
• Recognizing and celebrating their work.
• Inspiring other women to pursue a career in the field.

Designed to align with the themes of International Women’s Day, the campaign adopts a simple approach to capture the lived perspectives of the women through participatory and unstructured interviews to highlight their journey, struggles and successes. While the campaign initially featured professionals from Tamil Nadu, it later expanded to include stories from other parts of India, and Africa.

So far, the campaign has featured women community toilet caretakers and cleaners, desludging operators, treatment plant operators, solid waste workers, entrepreneurs, community workers, engineers and administrators. T. Saranya (Figure 2) had this to say:

“I am the first woman working in this Faecal Sludge Treatment Plant. Earlier there used to be a lot of problems with the truck drivers. I have figured things out now, but it was not easy.”

Their videos were shared on multiple digital platforms, disseminated in conferences and film festivals, and amplified through sector professionals, partners, sanitation workers and non-governmental organizations and community-based organizations networks. The campaign also includes various collaborations to get diverse stories. Since its launch, the campaign has been well-received, with a proportional increase in views and online interest. The WIS stories have garnered over 100,000views on YouTube, and have attracted more than 2000 followers across various social media platforms. The campaign’s concept has also inspired many organizations to further the cause with their own initiatives.  Stories of selected participants from the WIS campaign were featured in a storytelling session, “Women in Sanitation: Glimpses from Across the Chain” at World Water Week, 2021, which was attended by over 250 participants from across the world. The emerging lessons and recommendations from the campaign are being mainstreamed into state and city-level gender initiatives.

The campaign results revealed that the Faecal Sludge Management sector could be a good platform for empowering and providing opportunities to marginalized communities. Similar behaviour change campaigns could be vital in addressing several misconceptions related to sanitation job profiles and the role of women. Initiatives like the WIS campaign help participants feel empowered and recognized while inspiring fellow workers and creating awareness in society. Sustained communication efforts can reorient perspectives and improve the working conditions of women sanitation workers through better interactions with the public, a clearer understanding of their issues among policymakers and fostering a sense of solidarity among the workers. As the campaign enters its fourth edition, it hopes to strengthen national and global partnerships to systematically document diverse stories and support advocacy efforts.

3. Lessons Learned

The key lessons from this intervention are:

• Space to share stories: Many cis/trans women in water and sanitation sectors reported that they were given the opportunity to speak for themselves as professionals for the first time.
• Challenges: While experiences differed, all women spoke of challenges they faced on account of their gender, e.g., lack of ergonomic personal protective equipment, vehicles and tools, the need to balance between caregiving and professional roles, societal outlook on pursuing occupations traditionally held by men, biases faced in promotions/progression, among others. The campaign acted as a space to identify nuanced challenges for women professionals, not just in the informal/unpaid pursuits but also for administrators, entrepreneurs and leaders.
• Intersectionality: The campaign also brought out significant perspectives on intersectionality in the context of gender and sanitation. These stories highlighted the issues of caste, gender identity, disability, and their impact on their professional roles.
• Instilling a sense of pride: Many roles in sanitation are traditionally stigmatized, further so when there is a layer of gender, identity, caste or disability added to it. The stories from the WIS campaign are consciously positioned to change these narratives and valourize the professionals, recognizing and celebrating their roles and contribution to the sector, public health and environment.
• Targeting systematic change: With every edition of the campaign, the response –quantitative and qualitative – indicated a significant interest among the public in listening to what women sanitation workers have to say. Sustained efforts such as the WIS campaign, can draw attention to sanitation as a topic while positioning women’s role in the same.

4. Useful links and resources

https://youtube.com/playlist?list=PLX_a5TgJt9iri_CR15fR6FdkNn6dp3Oy4

https://www.worldwaterweek.org/event/10072-women-in-sanitation-glimpses-from-across-the-chain