Gunter Pauli on the Blue Economy from IWA on Vimeo. Irrigate with sea water? Farm and have drinking water as a by-product? Increase water retention with carbon? Innovation and inspiration from Gunter Pauli, the founder of the ZERI Think Tank, ranked as one of the top in the world for innovative policy advise. Starting as an entrepreneur, but influenced by the work of the Club of Rome, he set out on a mission to ensure that business would become a vehicle in society’s capacity to respond to its urgent needs. With over $4billion invested in +200 projects his teams have demonstrated a capacity to translate vision into reality. Learn more: worldwatercongress.org Starting his career as an entrepreneur, Gunter Pauli set out on a mission to ensure that business would become a vehicle in society's capacity to respond to its own urgent needs. He combines creative solutions with action on the ground. Currently with over $4 billion invested in +200 projects his teams have demonstrated a capacity to translate vision into reality. Watch the video with the full Plenary: The Blue Economy with Gunter Pauli.